Constraints Spurs Creativity

Many a blog posts have been written espousing the latest addition to Twitter, the Vine app. But the one common thread that stood out to me, in the majority of articles was the… Read More →

Crafting An Effective Social Media Plan

Now and again, I am entrusted with the task of creating a social media plan for brands that I work on. There is a lot of information and so much to analyze that… Read More →

Facebook Graph Search First Impressions

Today, Facebook announced a new feature Graph Search Graph Search What is it? It allows users to query on Facebook to find results related to friends and connections. It is NOT web search… Read More →

Demystifying Facebook Reach For Brands

I have been putting together a presentation on Facebook algorithm change and its implications. I thought it was worthwhile to share my two cents. Much of this has been covered in multiple blogs… Read More →

Big Data Application

Each day I take the subway, like thousands of New Yorkers, to reach my workplace. The commute can be stressful, from anticipating the time of the subway rides to dodging the crowd, the… Read More →

Ten Benefits Of Google Plus Communities For Marketers

Google Plus Communities is a recent addition to the social network, it is in some ways similar to Facebook and LinkedIn groups. However, it is different in the way it has been laid… Read More →

Instagram for SEO

Recently, Instagram launched web profiles and that got me thinking about how can a brand leverage this growing network to gain SEO benefits? Even before the web profiles, Instagram’s API did provide brands… Read More →

Rich Media Overview

Long Squash (Dudhi) Indian Recipe

After a very long time I am adding a new recipe to the Food section of my blog. My husband and I were grocery shopping (tip: shop at you neighborhood Korean/Asian market, prices are so… Read More →

Passbook and Facebook Offers – Will Social and Purchase Come Together

Passbook Brings Mobile Commerce Closer to Brands Apple iPhone 5’s launch introduces a new app – Passbook, which will allow digital transactions. This is Apple’s version of the digital wallet. Passbook allows consumers… Read More →