Time Spent on Google+

Google+ lags behind. Could this be because users are not engaging with the platform or because there is not enough or accurate data on how users are using the platform. Vic Gundotra states in… Read More →

How to measure ROI from Pinterest

This is an interesting post by Olin Joseph on how to measure ROI from Pinterest. Definitely an intriguing point of view. Whether or not Pinterest will gain traction among brands who are always… Read More →

Oscar de la Renta Employs Crowdsourcing

Oscar de la Renta invites consumers to submit ideas for his collection. Inspired by Pinterest and following its innovative use of social media Oscar de la Renta employs crowdsourcing. Add your picture and… Read More →

Branded App That Helps You Recycle

TrashSmart app by Clorox for the brand, Glad. Practical app providing consumers easy access to recycling centers. By providing utility and value the app goes beyond being a promotional vehicle. Continued use builds… Read More →