Defining Online Behavioral Profile: Approach to Digital Strategy

I came across this presentation on creating online behavioral profile of consumers that a brand wants to attract. Understanding the consumer’s online behavior and attitudes can help define digital marketing strategy. This goes… Read More →

Augmented Reality: What lies beyond?

Augmented Reality has fascinated me a lot. When I was interning at Bravo TV during my MBA, I had brought this up to the consumer marketing team. In fact I had put together… Read More →