Crafting An Effective Social Media Plan

Now and again, I am entrusted with the task of creating a social media plan for brands that I work on. There is a lot of information and so much to analyze that… Read More →

Facebook Graph Search First Impressions

Today, Facebook announced a new feature Graph Search Graph Search What is it? It allows users to query on Facebook to find results related to friends and connections. It is NOT web search… Read More →

Demystifying Facebook Reach For Brands

I have been putting together a presentation on Facebook algorithm change and its implications. I thought it was worthwhile to share my two cents. Much of this has been covered in multiple blogs… Read More →