Mercedes F-Cell: Invisible Car Ad

Delighting consumers with an innovative ad, Mercedes F-Cell outdoes its competitors. In a simple and elegant manner the ad conveys the key benefits of the car: easy on the environment. The emission is… Read More →

Branded Virtual Goods

How Advertisers Can Capitalize On Branded Virtual Goods Games and social media are old news. But advertisers who can bring an element of fun and employ game mechanics that consumers are already used… Read More →

Bud Ventures Into Reality TV To Boost Sales

Watch out for Budweiser reality show on ABC.  Starting Jan 21, the show will air for seven weeks featuring amateurs competing in sports and other fields such as music, cooking, etc. In an… Read More →

K-Mart Web Series: First Day

K-Mart financed Web series First Day and produced by Alloy TV, the company behind hits such as Gossip Girl and Pretty Little Liars is yet another example of brands beginning to use entertainment… Read More →

Do the Dew: Product Placement Gone Wrong

For some odd reason, Mission Istanbul, a Bollywood flick released in 2008 came to my mind and as I thought about the film, I realized about the only thing I remembered from this… Read More →

Social Good via Cause Marketing-Making a Difference

   Today, I came across the SocialVibe widget, which I have embedded in my blog. So what is SocialVibe and how does it work? SocialVibe connects people who support certain causes with brand… Read More →

Art and Marketing

Some time ago, actually exactly a week ago, when I was walking out of my class, one of the final ones before I officially complete my MBA, I was instantly attracted to an… Read More →