Branded Virtual Goods

How Advertisers Can Capitalize On Branded Virtual Goods Games and social media are old news. But advertisers who can bring an element of fun and employ game mechanics that consumers are already used… Read More →

YouTube SpaceLab Promotion

What Would You Do? YouTube launches a Space Lab promotion in association with Lenovo. Submit your ideas for a chance for the world to see it. (Source: http://www.youtube.com/)

Do the Dew: Product Placement Gone Wrong

For some odd reason, Mission Istanbul, a Bollywood flick released in 2008 came to my mind and as I thought about the film, I realized about the only thing I remembered from this… Read More →

Social Good via Cause Marketing-Making a Difference

   Today, I came across the SocialVibe widget, which I have embedded in my blog. So what is SocialVibe and how does it work? SocialVibe connects people who support certain causes with brand… Read More →