Constraints Spurs Creativity

Many a blog posts have been written espousing the latest addition to Twitter, the Vine app. But the one common thread that stood out to me, in the majority of articles was the… Read More →

Passbook and Facebook Offers – Will Social and Purchase Come Together

Passbook Brings Mobile Commerce Closer to Brands Apple iPhone 5’s launch introduces a new app – Passbook, which will allow digital transactions. This is Apple’s version of the digital wallet. Passbook allows consumers… Read More →

Google Plus for Brands: A Point Of View

Google Plus for Brands

Google+ For Brands

  There has been a lot of talk over Google+. Plenty of naysayers have felt vindicated by the recent comScore report on time spent on the social network. A measly 3 minutes apparently… Read More →

How to measure ROI from Pinterest

This is an interesting post by Olin Joseph on how to measure ROI from Pinterest. Definitely an intriguing point of view. Whether or not Pinterest will gain traction among brands who are always… Read More →

Oscar de la Renta Employs Crowdsourcing

Oscar de la Renta invites consumers to submit ideas for his collection. Inspired by Pinterest and following its innovative use of social media Oscar de la Renta employs crowdsourcing. Add your picture and… Read More →

Branded App That Helps You Recycle

TrashSmart app by Clorox for the brand, Glad. Practical app providing consumers easy access to recycling centers. By providing utility and value the app goes beyond being a promotional vehicle. Continued use builds… Read More →

Google+ For SEO

What Google+ Your Search could mean for SEO? Can brands afford to ignore? I personally think brands should invest more in Google+ enhancing consumer experience and leveraging the benefits to get organic results.… Read More →

Data Analytics Marketing

I read an interesting article on WSJ a few days ago about how data analytics will get us closer to rational decision making. And it got me thinking about this, since there used… Read More →

MillerCoors Business Strategy

In the face of tough competition, changing consumer habits MillerCoors CEO talks beers and growth strategy for the company. Success of Coors Lite has cannibalized Miller sales. Challenging times call for innovation. What’s next… Read More →