Most Users Reject Incentivized Downloads

A new survey by Harris Interactive on behalf of lead-generation ad firm Pontiflex casts more doubt on the incentivized model. It suggests that only 3% of smartphone owners who have downloaded an app… Read More →

Will Apple Cards Reshape the Greeting Card Industry?

Were you surprised by Apple’s announcement of the new Cards app for iPhone? You shouldn’t be — it’s a multi-billion dollar industry that has so far weathered the recession better than most. According… Read More →