TrashSmart app by Clorox for the brand, Glad. Practical app providing consumers easy access to recycling centers. By providing utility and value the app goes beyond being a promotional vehicle. Continued use builds… Read More
How Advertisers Can Capitalize On Branded Virtual Goods Games and social media are old news. But advertisers who can bring an element of fun and employ game mechanics that consumers are already used… Read More
A new survey by Harris Interactive on behalf of lead-generation ad firm Pontiflex casts more doubt on the incentivized model. It suggests that only 3% of smartphone owners who have downloaded an app… Read More
Vitrue launches social tool to optimize Tabs and Apps on Facebook for mobile
Coca-Cola launches its first QR code campaign in the US. The QR codes are placed on the Coke cups. This is part of the campaign to Save The Polar Bear. http://mashable.com/2011/11/11/coca-cola-qr-code-program/
An Augmented Reality App That Lets You See Through Clothes. Interesting! http://mashable.com/2011/11/11/moosejaw-xray-augmented-reality-app/Mo
