Crafting An Effective Social Media Plan

Now and again, I am entrusted with the task of creating a social media plan for brands that I work on. There is a lot of information and so much to analyze that… Read More →

Instagram for SEO

Recently, Instagram launched web profiles and that got me thinking about how can a brand leverage this growing network to gain SEO benefits? Even before the web profiles, Instagram’s API did provide brands… Read More →

Time Spent on Google+

Google+ lags behind. Could this be because users are not engaging with the platform or because there is not enough or accurate data on how users are using the platform. Vic Gundotra states in… Read More →

Oscar de la Renta Employs Crowdsourcing

Oscar de la Renta invites consumers to submit ideas for his collection. Inspired by Pinterest and following its innovative use of social media Oscar de la Renta employs crowdsourcing. Add your picture and… Read More →

Vizualize, Interpret Data from Social Media and Predict

Jeff Zelevansky/Associated Press  ”It’s tough to make predictions,” Yogi Berra supposedly said, ”especially about the future.” Recorded Future is among the few companies that are offer predictive analysis based on social media. Companies… Read More →

Google+, what it could mean for marketers

I have been meaning to put these points as my view on how Google+ can be used to help marketers. At this moment Google+ still doesn’t support brand pages, however at some point… Read More →

Google+1 Brand Pages Mock-Up

As Google+ Brand Pages become a possible reality, although not any time soon, Mashable got some ad agencies to create mock-up of brand pages. The ability to segment the users and provide really… Read More →

Buzz Was Killed Today

Buzz was killed today, will Google+ go down the same way? (Source: http://mashable.com/2011/10/14/wizard-oz-google-plus-comic/#comment-17742391)

Unraveling Gen Y

I have been actively reading up on marketing to the Gen Y or the Millenials. As a generation whose oldest age group is 31 years, i.e. born in 1980 they have witnessed events… Read More →