I am pretty certain you have heard about the infamous and slithery humorous cobra on the loose. As I was reading the NYTimes post I couldn’t help but think what an ingenious and a fun way to engage with the microblogging world. Since the time @BronxZoosCobra left the zoo to charter the streets of NYC more than 158,000 people in the Twittersphere have become followers of this witty snake.
The cobra has been around town, giving its account of the city and musing about everything from Justin Beiber to vegan restaurants. Clearly, the repartees and candid observations have caught everyone’s attention and undoubtedly lifted NYC’s tourism with the pointed observations about the city’s attractions by this reptilian juggernaut (pun intended).
If only this could serve, to all marketers, as a lesson that we, as a community, want to engage with one another and be part of an unusual event-something that we will cherish, remember and smile about on a rainy afternoon then maybe we would have more innovative social media campaigns without the sole purpose of getting the most followers but providing the most memorable experience. One that sticks in our minds as consumers and reminds us of that brand. For it gave us a way to re-imagine things and revitalize our outlook.
Listen @BronxZoosCobra you did indeed make my day. You got me smiling and how cool is that? I don’t even know you 🙂 And by the time you read this and the Egyptian cobra has been restored to its rightful place in the city’s zoo then mark it in your memory that on Mar 30th, 2011 a slithery snake joyously nestled in the hearts of thousands of New Yorkers.