K-Mart Web Series: First Day

K-Mart financed Web series First Day and produced by Alloy TV, the company behind hits such as Gossip Girl and Pretty Little Liars is yet another example of brands beginning to use entertainment to advertise. Harkens to the good ol’ days of TV when it was still in its infancy and brands such as P&G introduced the concept of what we know today as soap operas.

As viewers in the younger demo begin media consumption across different media, brands begin experimenting to reach their consumers.