Most Users Reject Incentivized Downloads

A new survey by Harris Interactive on behalf of lead-generation ad firm Pontiflex casts more doubt on the incentivized model. It suggests that only 3% of smartphone owners who have downloaded an app for unrelated rewards ended up using the app often. Among the rest, 62% uninstalled or never used the app after redeeming the incentive, and 17% “hardly ever” used it.