Krithika Rosenthal’s Employement
Currently, Krithika Rosenthal works as an Associate Digital Strategist at an advertising agency. Working on leading CPG and alcohol brands on their digital initiatives and delivering strategies based on analysis, research and insights.
Past Achievements: Managed the P&L of celebrity chat show, Let’s Talk aired on ZoOm TV, India and successfully positioned and differentiated the brand as “Bollywood glamour reveal all” achieving increase in rating and profit by 10% for the production company, Miditech Pvt. Ltd.
Identified emerging and growing need of business prospects for an integrated marketing and media solutions provider at Maverick Productions Pvt. Ltd. Contributed to finding vertical integration synergy with comparable vendors leading to the acquisition of Limelight advertising agency. Generated 100% revenue from five new business prospects gained within six months at Digital Talkies. Employed penetration pricing to attract new customers and establish the brand positioning.