Ten Benefits Of Google Plus Communities For Marketers

Google Plus Communities is a recent addition to the social network, it is in some ways similar to Facebook and LinkedIn groups. However, it is different in the way it has been laid… Continue reading

Instagram for SEO

Recently, Instagram launched web profiles and that got me thinking about how can a brand leverage this growing network to gain SEO benefits? Even before the web profiles, Instagram’s API did provide brands… Continue reading

Rich Media Overview

Long Squash (Dudhi) Indian Recipe

After a very long time I am adding a new recipe to the Food section of my blog. My husband and I were grocery shopping (tip: shop at you neighborhood Korean/Asian market, prices are so… Continue reading

Passbook and Facebook Offers – Will Social and Purchase Come Together

Passbook Brings Mobile Commerce Closer to Brands Apple iPhone 5’s launch introduces a new app – Passbook, which will allow digital transactions. This is Apple’s version of the digital wallet. Passbook allows consumers… Continue reading

Defining Online Behavioral Profile: Approach to Digital Strategy

I came across this presentation on creating online behavioral profile of consumers that a brand wants to attract. Understanding the consumer’s online behavior and attitudes can help define digital marketing strategy. This goes… Continue reading

Augmented Reality: What lies beyond?

Augmented Reality has fascinated me a lot. When I was interning at Bravo TV during my MBA, I had brought this up to the consumer marketing team. In fact I had put together… Continue reading

Around and About New York With Krithika: Ode to the Subway

This week, I wasn’t able to go about NYC on  mid-afternoon Sunday my jaunt. Instead I created a video using some of  the images I had taken of the MTA Subway and the audio… Continue reading

Around and About New York With Krithika: Jackson Heights

This week, I was at Jackson Heights, NYC also called as Little India where I lunched with my husband at Dosa Place, an amazing South-Indian restaurant. I highly recommend the medhu vadas. Absolutely… Continue reading

Around and About New York With Krithika: Flushing

Continuing my effort to capture my time and life in New York City. This time it’s Flushing, NY that I talk about and discover. Hope you enjoy the video as I much as… Continue reading