Kinect Installation Creates An Interactive Experience

Interactive Kinect installation transforms kids into puppeteers. This could be an interesting opportunity for brands. Integrating with games to get consumers to feel part of the installation. Art attack! Let’s do it. Advertisements

Ingenious Use Of Timeline

Clean vs. Addicted You. An interesting way to get the message across.

Data Analytics Marketing

I read an interesting article on WSJ a few days ago about how data analytics will get us closer to rational decision making. And it got me thinking about this, since there used… Continue reading

Lionsgate Buys Summit Studio

Lionsgate buys Summit Studio, the company behind successful franchise Twilight. Will this help Lionsgate in its strategy to engage tweens and young adults. More info here

Branded Virtual Goods

How Advertisers Can Capitalize On Branded Virtual Goods Games and social media are old news. But advertisers who can bring an element of fun and employ game mechanics that consumers are already used… Continue reading

Apple TV: Will It Be A Game Changer?

Apple TV is on the horizon. The news first surfacedin Steve Jobs’ biography but now it looks likely to be true. But the real question is will Apple be able to convince content… Continue reading

MillerCoors Business Strategy

In the face of tough competition, changing consumer habits MillerCoors CEO talks beers and growth strategy for the company. Success of Coors Lite has┬ácannibalized Miller sales. Challenging times call for innovation. What’s next… Continue reading

Most Users Reject Incentivized Downloads

A new survey by Harris Interactive on behalf of lead-generation ad firm Pontiflex casts more doubt on the incentivized model. It suggests that only 3% of smartphone owners who have downloaded an app… Continue reading

10 Facebook Apps To Increase Engagement

We have all wondered this. Not all small business can afford to spend hundreds of thousands of dollars on apps. But with these apps Facebook pages can improve engagement. Learn more:

Heineken’s ‘Sunrise’ Effort Encourages Responsibility

Heineken takes a progressive stance by showing moderate drinking can be aspirational with #MySunrise promotion, which is part of Open Your World global campaign.