Heineken’s ‘Sunrise’ Effort Encourages Responsibility
Heineken takes a progressive stance by showing moderate drinking can be aspirational with #MySunrise promotion, which is part of Open Your World global campaign.
Heineken takes a progressive stance by showing moderate drinking can be aspirational with #MySunrise promotion, which is part of Open Your World global campaign.
Holiday Coke cans have consumers confused between regular and diet coke. Playing havoc is the color of the can. Sensing the dissatisfaction, Coke is phasing out this can.