Apple TV: Will It Be A Game Changer?

Apple TV is on the horizon. The news first surfacedin Steve Jobs’ biography but now it looks likely to be true. But the real question is will Apple be able to convince content… Continue reading →

MillerCoors Business Strategy

In the face of tough competition, changing consumer habits MillerCoors CEO talks beers and growth strategy for the company. Success of Coors Lite has cannibalized Miller sales. Challenging times call for innovation. What’s next… Continue reading →

Most Users Reject Incentivized Downloads

A new survey by Harris Interactive on behalf of lead-generation ad firm Pontiflex casts more doubt on the incentivized model. It suggests that only 3% of smartphone owners who have downloaded an app… Continue reading →

10 Facebook Apps To Increase Engagement

We have all wondered this. Not all small business can afford to spend hundreds of thousands of dollars on apps. But with these apps Facebook pages can improve engagement. Learn more: http://www.socialmediaexaminer.com/top-10-facebook-apps-for-fan-engagement-and-building-community/

Heineken’s ‘Sunrise’ Effort Encourages Responsibility

Heineken takes a progressive stance by showing moderate drinking can be aspirational with #MySunrise promotion, which is part of Open Your World global campaign.

Bud Ventures Into Reality TV To Boost Sales

Watch out for Budweiser reality show on ABC.  Starting Jan 21, the show will air for seven weeks featuring amateurs competing in sports and other fields such as music, cooking, etc. In an… Continue reading →

Facebook Apps and Tabs Now Mobile Optimized by Vitrue

Vitrue launches social tool to optimize Tabs and Apps on Facebook for mobile

Coke Holiday Cans Receive Frosty Reception

                                 Holiday Coke cans have consumers confused between regular and diet coke. Playing havoc is the color of the can. Sensing the dissatisfaction, Coke is phasing out this can.